What is Generative Engine Optimization?
All Articles Digital marketing is undergoing a significant transformation, primarily due to the emergence of Generative Engine Optimization (GEO). This guide is designed to clarify what GEO is and explain its crucial role in redefining content creation and SEO practices for digital marketing agencies in Sri Lanka. Our aim is to make it easy for […]
The Boom of Digital Marketing Agencies in Sri Lanka [Updated]
After Covid-19, we entered a new era in digital marketing where every business was looking to get online. This has led to many companies sprouting everywhere to offer digital services to meet the growing market demand. In 2023, Sri Lanka has seen a meteoric rise in the digital marketing sector. Despite having a relatively small […]
Big Data: The Future of Digital Marketing
All Articles The surge of information from various sources, such as social media, online transactions, and IoT devices, has created an invaluable resource: Big Data. This phenomenon isn’t just a fleeting trend but a cornerstone for organizations aiming to outpace their competition. Big Data embodies a transformative force, offering insights that pave the way for […]
What is digital marketing in 2024? Explained with examples
All Articles Digital marketing in 2024 continues to evolve, incorporating a mix of traditional strategies and cutting-edge technologies to effectively engage with audiences across various digital platforms. The essence of digital marketing lies in its ability to personalize the user experience, leverage data analytics for targeted campaigns, and integrate new technologies to stay ahead in […]
Jobs at Risk of Automation in the Next Decade
All Articles The dawn of a new era in technology heralds significant transformations in the job market, with automation at the forefront of this change. As we venture into the next decade, the intersection of artificial intelligence (AI), machine learning (ML), and robotics with the workforce presents challenges and opportunities. This comprehensive guide delves into […]
Use your office email on Google in 2024 [Updated]
Unlock Google’s Universe Without a Gmail Account Here is how you signup to Google using your office email! The Myth of Mandatory Gmail Accounts It’s a widespread belief that to dive into Google’s ecosystem—be it for analytics, AdWords, or Docs—a Gmail account is mandatory. However, this isn’t the case. Google allows users to sign up […]
Ethical Considerations in AI for Digital Marketing
All Articles With the rapid advancement of Artificial Intelligence (AI) in digital marketing, it’s essential to address the ethical considerations that accompany its use. AI technologies have transformed how businesses engage with customers, analyze data, and optimize marketing strategies. However, this surge in AI adoption brings forth a range of ethical challenges that businesses must […]
7 Best WordPress Newsletter Plugins For 2024
All Articles In 2024, when Google’s AI Agents are soon to arrive, and other cutting-edge tools are making the infrastructure to run a business more accessible at the enterprise level to small business owners, digital marketing and newsletters will be crucial tools for engaging with your audience and driving traffic to your website. WordPress’s user […]
Hyper-Localized Storytelling in Sri Lanka
Introduction In the vibrant and diverse terrain of Sri Lanka’s social media marketing, there lies an often-overlooked gem – Hyper-localized Storytelling. This tactic goes beyond the traditional approach of targeting geographies; it delves into the heart of local communities, tapping into their unique stories, traditions, and values. In a country rich in cultural nuances and […]
CASE: Elevating the Online Presence of St Joseph Hospital
In December 2023, St Joseph Hospital in Sri Lanka embarked on a digital transformation journey with HypeX Digital Marketing Agency. Tasked with developing and optimizing the hospital’s website, HypeX aimed to enhance SJ Hospital’s online visibility and quickly achieve top search engine rankings. This case study explores the strategies and efforts employed by HypeX to […]
