Generative AI SEO for Beginners 10 Steps to Optimising Your Website Now (2025 Update)
You might already know about the regular SEO advice you get when you search online. This advice covers building high-authority backlinks, ensuring your website content is detailed and authoritative, sharing first-hand experience, and ensuring that visitors spend time on your website and load time is good.
However, this article is not about that; it is about ensuring that you are ranking for the generative AI features rolled out gradually around the world with the introduction of SearchGPT, Bing Copilot, and Google Generative Search.
For those who have read this article, we will cover just ten steps to cover basic SEO if you do it on your own. If you need further steps, try using ChatGPT. Drop in the point in our article and ask for it to be elaborated on step by step.
Search Engines Dominate Traffic: Search engines like Google are the primary source of online traffic, significantly outpacing social media.
SEO’s Crucial Role: Search Engine Optimisation (SEO) is key to improving your website’s visibility in search results.
How SEO Works: Search engines rank websites based on content quality, structure, and backlinks.
The Power of Organic Traffic: Optimising your website for SEO can attract organic traffic and boost your online presence.
Social Media’s Limited Impact: While social media can benefit website traffic, its impact is generally less significant than that of search engines.
While social media platforms like Facebook, Instagram, and Twitter have undeniably grown in popularity, search engines remain the primary source of online traffic, with the percentage varying from the industry.
According to data from Statista, in 2022, search engines accounted for approximately 58.7% of global website traffic, whereas social media platforms contributed just 15.4%.
This significant disparity highlights the importance of search engine optimisation (SEO) in driving organic traffic to websites and now Generative Search Optimization to ensure that you are featured in the top search results generated by AI.
Search engines like Google and Bing use complex algorithms to rank websites based on various factors, including the relevance and quality of content, website structure, and the number of backlinks.
By optimising your website for search engines AI Results, you can improve your visibility in SERPs, attract more organic traffic, and ultimately generate more leads and sales.
In contrast, social media platforms often have shorter lifespans for content, and engagement can fluctuate based on trends and algorithm changes.
Before diving into the specifics, it’s essential to grasp the fundamental concepts of generative AI and its impact on search engine ranking.
Use AI-powered tools to identify long-tail keywords and semantic variations.
Produce detailed, well-structured content that provides value to users.
Ensure your website is easy to navigate and user-friendly.
Compress images and minimise file sizes.
Focus on building backlinks from reputable websites.
Use AI tools to analyse your website’s performance and identify areas for improvement.
Use natural language in your keywords and content.
Ensure your website is mobile-friendly and loads quickly on all devices.
Optimise your website for local search by claiming your Google My Business listing and using local keywords.
Low website speed is one of the most frustrating experiences. It will turn potential visitors away, costing you money, reputation, and valuable opportunities.
Every millisecond counts today when attention spans are shorter than ever.
Reducing page load time will positively transform your marketing and sales processes, attract higher-quality traffic, and dramatically increase your conversion potential.
Web performance is more than just a technical metric; it’s a critical component of user experience that directly influences,
With Generative AI giving people the answers they need, the number of people wanting to visit your website is decreasing unless you are featured as a source for the information provided by the generative AI.
To be optimised for this, you need to do fundamental SEO right to rank in the top 10, and website load speed is vital to achieving this.
Studies show that,
To rank in the top 10 or be featured in generative searches, high-quality original content with your personalised experience is essential, and a website that loads fast is necessary.
Here is what you will do to ensure that your website loads fast, at least within 3 seconds, across mobile and desktop devices.
Images often constitute the most significant downloadable assets on a webpage. Unoptimised photos can significantly slow down your site.
Pro Tip: Use modern image formats like WebP, which provide superior compression without sacrificing quality. Tools like TinyPNG and Squoosh can help you compress images efficiently.
Hosting videos directly on your server consumes massive bandwidth. Instead, leverage platforms like YouTube or Vimeo, which offer efficient video streaming.
Your hosting provider plays a pivotal role in website speed. Some cheap shared servers pose a security threat and might use old processors. If you are growing fast as a business, getting a managed Virtual Private Server is better. If you are a startup or a Small Business, invest in,
Pro Tip: Since HypeX Digital Marketing Agency in Sri Lanka receives most visitors from the United States of America, we have moved our server location closer to the US. If you are a business in Sri Lanka, the server can be in India or Singapore.
We all like seeing movement and awe-inspiring websites, but when visiting your brand website, the key is ensuring the most critical information is visible at first glance and loads fast. So, if you are using animation, ensure its loading is delayed or deferred and try to keep the animations to a minimum.
Pro Tip: While animations can enhance user experience, excessive or complex animations can dramatically increase load times. Use CSS animations and limit JavaScript-based animations.
Clean, efficient code is fundamental to speed optimisation. If you are a WordPress user on a Linux hosting environment, try using LiteSpeed Cache and do the following manually.
Implement server-side caching to store frequently accessed data, reducing database queries and improving response times.
Every external script (analytics, social media widgets, etc.) adds load time. Audit and remove unnecessary external resources.
Implement lazy loading for images and videos, ensuring content loads only when users scroll to that section.
Be careful when you implement these steps because there is a chance the site can break. Reduce the number of elements that require separate server requests by,
If you are a fast-growing business or a large enterprise, try buying a good CDN. If you are a startup or a small business, try Cloudflare CDN for free.
Pro Tip: CDNs distribute your content across global servers, reducing latency and improving load times for international users.
Data is transferred as packets through the Internet; the smaller the file size, the faster it travels. This feature might be available for CMS web builders using a caching plugin. The hardcode heroes can work their way around with the platform they use to build their websites.
Pro Tip: GZIP compression can reduce file sizes by up to 70%, significantly improving transfer speeds.
Configure your server to maintain persistent connections, reducing overhead from repeatedly establishing new connections.
Create lightweight, fast-loading mobile versions of your pages using Google’s AMP framework.
Configure proper caching headers to store static resources in users’ browsers, reducing repeated downloads.
Each redirect creates additional HTTP request-response cycles. Minimise redirects to improve speed.
Website speed will no longer be a luxury but a necessity moving forward in 2025. Implementing these optimisation techniques will improve technical performance and create a superior user experience that will set you apart from competitors.
A comprehensive approach to improving webpage loading times and overall performance through technical and design strategies.
Faster websites provide better user experiences, improve search rankings, increase conversions, and reduce bounce rates.
Image sizes, Hosting quality, Code efficiency, External resources, Server configuration, and Caching mechanisms
o3-mini and DeepSeek's Surprising DNA Match How did an 80% similarity birthed a more efficient…
This SEO Package is only available once a year during our “25 off SEO” event…
How do you find out whether your ad copy is impactful? The internet is flooded…
While working, I habitually listen to an audiobook or watch YouTube videos about technology and…
Google's AI Studio is a powerful platform that empowers developers to build and train machine…
Boosting E-commerce SEO for the Holidays The holiday season is a magical time of year,…