Can Fashion Industry become Sustainable?
The fashion industry faces many challenges when choosing the path of sustainability. One of the biggest challenges is the fashion companies’ inability to control their end-to-end supply chain. Outsourcing to Developing Countries Many fashion brands shift their production plants to developing countries where labour costs are way too low for different reasons, mainly to achieve […]
Your Brand Website is Your Digital Business Card
Many companies today operate online through Social Media and question whether they need a Brand website. Your business will benefit from a website, which will eventually raise the value of your brand. The best time to develop your website and establish your brand presence is now, especially if you run a small business and are […]
How Marketers build community during the wake of COVID-19
A New Norm in a Digitally Connected World As the world adapts to life after the COVID-19 pandemic, social distancing has become a part of our daily routine. Yet, if we think about it, this concept has been introduced previously. Before the pandemic, social media and technology had already set the stage for a more […]
The 3 P’s of the Triple Bottom Line: People, Planet, and Profit
The Triple Bottom Line (TBL) concept has gained relevance in the modern business world. John Elkington coined the term in 1994. It encourages companies to consider their financial gains and broader impact on society and the environment. The Brundtland Report inspired him and highlighted the need for a more integrated approach to sustainable development. Elkington’s […]
