Small Package, Seismic Impact: o3-mini the model developers will love

03 Mini the Big Daddy New AI Town

o3-mini and DeepSeek’s Surprising DNA Match How did an 80% similarity birthed a more efficient AI After all? We can all agree that the AI Era is evolving at a breakneck speed. OpenAI just released a new model called o3-mini – think of it as a smaller, faster version of their previous AI models. What […]

Google’s AI-generated Content Spam Search Results Fight

AI Spam Generation Out of Control

While working, I habitually listen to an audiobook or watch YouTube videos about technology and what’s in the marketing field. I also listen to Steven’s Diary of a CEO on YouTube. This article is not about any of this, but a video was shown to me on my YouTube feed today. This raises a valid […]

A Deep Dive into Google’s AI Studio

Deep Dive into Googles AI Studio & ChatGPTs Search GPT

Google’s AI Studio is a powerful platform that empowers developers to build and train machine learning models. It offers features like model training, experimentation, collaboration, and integration with Google Cloud services. LLaMA, a large language model developed by Meta, is another significant development in the AI field. It’s designed to be accessible to researchers and […]

Holiday SEO Strategies from a SEO Agency in Sri Lanka

Boosting E commerce SEO for the Holidays

Boosting E-commerce SEO for the Holidays The holiday season is a magical time of year, filled with twinkling lights, festive cheer, and a surge in online shopping. As a business owner, it’s the perfect opportunity to capitalize on this seasonal spike and boost your online visibility. Let’s dive into how you can optimize your SEO […]

Forget Everything You Know About SEO

Answer Engine Optimization

How Answer Engines Are Making 90% of Websites Invisible Can we keep up with the speed of innovation in the modern day? Staying ahead of the curve is crucial for any business, including digital marketers, sales professionals, and web developers. Answer Engine Optimisation (AEO) is an emerging concept gaining traction. Let’s explore AEO’s significance, core […]

The Nightmare for E-commerce Sellers

Understanding and Preventing Race Conditions

What is a race condition? A race condition occurs in concurrent systems where the output or behaviour of the system depends on the relative timing or order of two or more events. In e-commerce, race conditions can lead to critical issues such as overselling, stock discrepancies, and lost revenue. In this article, we will understand […]

How Your Business Can Adapt to SearchGPT?

Search GPT is here and will it rival Google

The Future of Search is AI-driven? Keeping up with the latest tech is super important to stay ahead. Have you noticed the globe icon on your ChatGPT search bar yet? Search GPT, a new feature in ChatGPT, lets you search the web in real-time. This is a big deal for businesses. It’s both a challenge […]

Gen Z’s Go-To Search Engine is TikTok

Gen Zs Go To Search Engine is TikTok

Search engines have always been the backbone of digital marketing strategies, with Google reigning supreme for years. However, things are changing, especially for Gen Z, where digital natives, followed by millennials, turn to TikTok as their go-to search engine. As we look at the people in and around HypeX Digital Marketing Agency in Sri Lanka, […]

How the Anti-Aesthetic and Anti-Branding Movement is Revolutionising Digital Marketing

The Anti Aesthetic and Anti Branding Movement How to Break All the Rules in Your Industry

How to Break All the Rules in Your Industry with Anti-Aesthetic and Anti-Branding Movement Traditional branding strategies, heavily reliant on polished aesthetics and consistent messaging, often blend brands into a monotonous sea of sameness. Enter the Anti-Aesthetic and Anti-Branding Movement, a paradigm shift that encourages businesses to defy conventional norms and create authentic, memorable connections […]

How to Avoid an SS7 Exploit and Stay Secure Online

How to Avoid an SS7 Exploit and Stay Secure Online

In today’s interconnected world, the potential for digital security breaches is more prevalent than ever. One of the more obscure but highly dangerous vulnerabilities involves the SS7 Exploit, a cyber threat that can compromise your phone and personal data. This article will break down the SS7 exploit, explain why it’s such a dangerous phone hack, […]