What personal data do we collect
and why we collect it

Effective Date: January 1, 2025
Last Updated: February 5, 2025

At HypeX Digital, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you interact with our website and services. Please read this policy carefully to understand our views and practices regarding your personal data and how we will treat it.

1. Introduction

This Privacy Policy applies to all visitors, users, and others who access HypeX Digital’s website and services. By accessing or using our website, you agree to the collection and use of information in accordance with this policy. We encourage you to review this policy periodically to stay informed about our practices.

2. What Personal Data Do We Collect and Why

2.1 Information You Provide Directly

• Comments:
  When visitors leave comments on our website, we collect the data shown in the comments form, along with your IP address and browser user agent string. This information is used primarily to help detect spam and ensure the security and integrity of our platform.
• Contact Forms and Newsletter Sign-Ups:
  If you contact us via forms or subscribe to our newsletters, we collect the personal information you provide (such as your name, email address, and any additional details you offer) to respond to your inquiries and deliver marketing communications (if you have given your consent).

2.2 Information Collected Automatically

• Embedded Content from Other Websites:
  Our website may include embedded content (e.g., videos, images, articles) from third-party sites. These sites may collect data about you, embed additional tracking tools, and monitor your interactions just as if you had directly visited them.
• Usage Data:
  We automatically collect certain information about how you interact with our website, including your IP address, browser type, operating system, referring URLs, pages viewed, and other usage details. This data helps us improve our services, monitor performance, and secure our platform.

3. How We Use Your Data

HypeX Digital uses your personal data for various purposes, including but not limited to:

• Providing and Improving Our Services:
  Data is used to enhance user experience, tailor content, and ensure that our services operate efficiently.
• Security and Fraud Prevention:
  We analyze your data to detect and prevent unauthorized activities, helping to safeguard our website and users.
• Marketing and Communication:
  With your consent, we may use your data to send promotional materials, newsletters, and service updates. You can opt-out at any time.
• Analytics and Performance Tracking:
  We utilize data analytics to understand user behavior and optimize our website and service offerings.
• Legal and Regulatory Compliance:
  Your data may be processed to comply with legal obligations, enforce our terms, and protect our rights.

4. Legal Basis for Data Processing

We process your personal data under the following legal bases:

• Consent: When you have provided explicit consent (e.g., signing up for newsletters or marketing communications).
• Contractual Necessity: To fulfill our obligations under any agreements you have with us.
• Legitimate Interests: For purposes such as improving our services, ensuring platform security, and performing analytics, provided these interests are not overridden by your privacy rights.
• Legal Obligations: As required by applicable law and regulations.

5. How Long We Retain Your Data

• General Retention:
  We retain personal data for as long as necessary to fulfill the purposes for which it was collected, including any legal, accounting, or reporting requirements.
• Indefinite Retention:
  Certain data (e.g., metadata from your interactions) may be retained indefinitely. However, you may request to view, edit, or delete your data at any time, subject to any legal obligations that require us to maintain certain records.
• Post-Termination:
  For users who have registered on our website or subscribed to newsletters, your data will be securely stored and retained even after you cease interacting with us. However, you retain the right to request its deletion (excluding data we must keep for administrative, legal, or security reasons).

6. Your Rights Over Your Data

Under applicable privacy laws (including GDPR and CCPA), you have the following rights:

• Access: You may request access to your personal data.
• Correction: You can request that we correct any inaccurate or incomplete information.
• Deletion: Subject to legal limitations, you may request that your personal data be deleted.
• Objection: You have the right to object to or restrict the processing of your data.
• Data Portability: You may request that your data be provided to you in a structured, commonly used, and machine-readable format.

To exercise any of these rights, please contact us at:
Email: [email protected]
(We may require identity verification before processing your request and will respond within 30 days.)

7. How We Protect Your Data

We implement strong security measures to protect your personal data, including:

• Restricted Access:
  Access to personal data is limited to authorized personnel who require it for operational purposes.
• Data Encryption:
  Sensitive information is encrypted both in transit and at rest to prevent unauthorized access.
• Security Monitoring:
  Regular audits and security scans are conducted to identify and mitigate vulnerabilities.
• Physical Security:
  Our servers and data centers are secured against unauthorized physical access.

8. Cookies and Tracking Technologies

Our website uses cookies and similar technologies for the following purposes:

• Essential Website Functionality:
  To enable core functionality such as security, network management, and accessibility.
• Analytics:
  To gather information about how visitors use our website, which helps us improve user experience.
• Marketing:
  To deliver personalized advertising and to measure the effectiveness of our marketing campaigns.

You can manage your cookie preferences via our [Cookie Preference Center]. Additionally, most browsers allow you to control cookie settings through their privacy settings. For more detailed information, please refer to our Cookie Policy.

9. Data Breach Procedures

In the unlikely event of a data breach, we will:

• Notification:
  Inform affected users as soon as possible about the breach.
• Mitigation:
  Take immediate steps to mitigate the impact and secure our systems.
• Investigation:
  Work with cybersecurity experts to investigate and resolve the breach.
• Communication:
  Provide regular updates on the steps taken and any necessary actions for users.

10. Third-Party Data Sharing and Processing

We may share your personal data with trusted third-party service providers who assist us with:

• Customer Relationship Management (CRM) and Marketing Automation:
  (e.g., Zoho Services, Brevo)
• Analytics and Behavior Tracking:
  (e.g., Hotjar, Google Analytics)
• Support and Communication:
  (e.g., Email marketing platforms)

All third parties are carefully vetted and are required to adhere to appropriate data protection standards. In cases where data is transferred internationally, we ensure that adequate safeguards (such as Standard Contractual Clauses) are in place.

11. Automated Decision-Making and Profiling

We may use your data for automated processes, including:

• Personalized Advertising:
  To tailor advertising campaigns and content to your preferences.
• Audience Segmentation:
  To analyze and segment our audience for marketing and service improvements.
• Fraud Prevention:
  To implement automated security checks that help protect against unauthorized activities.

Where automated decision-making significantly affects you, we will provide options to request human intervention or to challenge such decisions.

12. Forward-Looking Statements

Our reports, proposals, and public statements may include forward-looking statements regarding HypeX Digital’s future strategies, financial performance, or market trends. These statements are based on current expectations and involve risks and uncertainties. Actual results may differ materially from those expressed or implied. We do not undertake any obligation to update these forward-looking statements.

13. Contact Information and Data Protection Officer

For any questions about this Privacy Policy, to exercise your rights, or for any privacy-related inquiries, please contact:

Data Protection Officer (DPO):
Email: [email protected]

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this policy. We encourage you to review this policy periodically to stay informed about our practices regarding personal data.

Last Updated: February 5, 2025