Black Friday Offer | HypeX Web Design & Development Exclusive
Take your online presence to the next level with HypeX Digital’s tailored web development solutions. We don’t just build websites, we create digital experiences that
Client: EuroAsia Tea
Services: Website Optimization, Facebook ADs, Google Ads
This is a screenshot of our Google Ad spend to date, (last checked on the 26th Sep 2024)
A Startup will face their biggest challenge in growing their business by struggling to find new customers. No matter how good and innovative a product is, if the target audience doesn’t hear about it sales will see no growth.
That’s why it’s crucial to advertise the brand first to turn heads and get people to know your products.
Most importantly, when you are through at least a 6 months period of heavy marketing, you are ready to win the trust of potential buyers while promoting your products.
Here, we will look at a case where a business needed to get its first customer and had to explore the unknown to make progress. We will explain the case that we worked with one of the agriculture products companies that started a business in a new venture.
We utilized major paid advertisement platforms; PPC (Google), Social Media (Facebook, Instagram), and Retargeting.
A startup venture that took root from a strong agriculture background faced the challenge of getting their first USD 25,000 B2B customer into their business with a very minimal budget. As a tea exporter that’s getting into business with decades-old giants was a brave move during the pandemic.
Their challenge to the agency was not the number of leads that had to be brought in through online advertising, it was the type of client that needed to show interest in their business.
Unlike targeting based on a specific geographical location with a specific demography and interests, we had to make sure people from the FMCG industry saw the ads and responded. The priority was driving the right people to their business.
We had to first develop their brand presence online which started off with the website and then moved into social media and Search Engine listings.
Moreover, to drive new people who are interested in importing Ceylon tea we suggested they start online advertising since they are unable to travel out of Sri Lanka.
We have chosen specific platforms to make our efforts worthwhile and the marketing budget is not wasted for just impressions.
Analysing the customer’s psychology we have classified the target audience journey by Awareness, Consideration, decision, and action. Approaching them as much as possible to get them to reach out to us.
Using detailed targeting we have narrowed down the ads to specific geographical locations.
Once a visitor is brought to the customized landing page from a specific location (Country) based on the language spoken in the area, we retarget them on social media while Google ads do their job continuously from its end.
We have created the social handles for the brands and connected the tracking where we are able to target users who visit specific pages.
Even with the iOS update we managed to adjust the tracking to send data directly from the website to the Meta platform for high accuracy in detailed targeting.
Due to budget limitations we have utilized only Search ads for the brand including the setup of the business listing on Google.
Since Google is the most widely used search engine in the world we spent the majority of the budget on Google ads compared to Social Media ads.
We ensure that the following is in line daily to not waste budget on unnecessary attention.
Campaign optimization
Daily budget/bidding strategy optimization
Adjusting ad budget according to peak hours
Device optimization
Keyword optimization
Conduct keyword research
Keyword mapping by the audience and ad text
Monitoring and optimization
Ad copy optimization
Set ad headlines and body copy for each keyword
Dynamic ad copy optimization
Adding call-out extensions
Link destination optimization
Change the link destination for each ad group/campaign
The target was to bring in 5 leads every month from prospecting buyers.
In the first month we brought in 8 leads and second month we showed 3X Growth by bringing in 15 leads for the company from 10 different countries that we targeted ads to start working on converting them to a sale.
As a result of the ads the website had an increase in visitors,
We have overachieved the target in terms of a number of leads and as the first high-paying potential customer, we have brought in an order for a container shipment of Ceylon tea from a lead from Poland.
In conclusion, Google advertising is not cheap compared to Facebook and Instagram ads but it’s very effective as per this campaign run by HypeX Digital Marketing agency.
Take your online presence to the next level with HypeX Digital’s tailored web development solutions. We don’t just build websites, we create digital experiences that
In today’s interconnected world, the potential for digital security breaches is more prevalent than ever. One of the more obscure but highly dangerous vulnerabilities involves
Businesses seek ways to distinguish themselves and enhance their visibility online to get their business in front of potential customers over their competitors. Schema Markup
We are just a call or an email away, if we can’t take you in right now we will definitely point you in the right direction. That’s our promise!
10 AM–1:30 AM
10 AM–1:30 AM
10 AM–1:30 AM
10 AM–1:30 AM
10 AM–1:30 AM
Closed
Closed
10 AM–1:30 AM
10 AM–1:30 AM
10 AM–1:30 AM
10 AM–1:30 AM
10 AM–1:30 AM
Closed
Closed