Executive Summary
AgStar PLC, Sri Lanka’s agricultural ector leader, and our team collaborated successfully to revamp its digital identity.
The previous website should have performed better in user engagement and could have effectively communicated AgStar’s commitment to sustainability and shared value.
We redesigned the website to showcase AgStar’s journey, leadership, innovation, and dedication to environmental responsibility.
The new website significantly increased website traffic, reduced the bounce rate, and generated a substantial number of leads within a short timeframe, demonstrating the effectiveness of our partnership.
Company Background
AgStar PLC is a leading provider of seeds, fertilizers, and crop care solutions in Sri Lanka.
They have been a driving force in the country’s agricultural sector for nearly two decades, bridging the gap between traditional practices and modern Agri-Tech innovations.
AgStar is deeply committed to sustainable farming and improving the lives of Sri Lankan farmers.
The Challenge
AgStar PLC’s previous website could have captured the company’s rich history, innovative spirit, and dedication to sustainability.
The website needed more precise navigation, making it easier for visitors to find the required information.
Additionally, the website could have effectively communicated AgStar’s commitment to shared value and the triple bottom line (people, planet, and profit).
The Solution
We partnered with AgStar PLC to develop a new website that would:
- Tell AgStar’s story: A compelling timeline showcasing the company’s journey and milestones will be incorporated.
- Elaborate AgStar’s vision and mission: The website will feature prominent statements that inspire visitors and communicate AgStar’s values.
- Highlight AgStar’s leadership: A dedicated section would introduce the key figures driving AgStar’s success.
- Showcase product design and innovation: The website would prominently feature AgStar’s commitment to modern farming techniques and tools.
- Deep dive into sustainability: A dedicated section would detail AgStar’s green initiatives and environmental commitment.
- Integrate a dynamic news and events section: This section would inform visitors and stakeholders about AgStar’s latest developments.
- Prioritize user experience: The website would focus on straightforward navigation, easy access to information, and a mobile-friendly layout.
Results
The revamped website has been a resounding success, demonstrating the bright future of AgStar PLC. Here are some key metrics that illustrate the positive impact:
- Increased website traffic By 35% in the first three months
- Reduced bounce rate: By 10%
- Generated leads: 50+ within six months
- Increased social media engagement By 200% with advertising
- Improved brand perception: After a few years, AgStar was eventually bought over by Browns Group under the LOLC conglomerate, a testament to the confidence stakeholders have in the company’s future.
Triple Bottom Line and Shared Value in Action
The new website is not just visually appealing; it effectively communicates AgStar’s commitment to the triple bottom line and shared value. Here are some specific examples:
- Sustainability: The website features a dedicated section highlighting AgStar’s green initiatives, such as water conservation programs and eco-friendly product development.
- Community: The website showcases AgStar’s social responsibility efforts, such as farmer training programs and community development projects.
- Financial Performance: The website subtly communicates AgStar’s economic success, demonstrating that sustainability and profitability can go hand-in-hand.
Conclusion
Our collaboration with AgStar PLC is a testament to the power of a well-crafted digital strategy.
The new website has transformed AgStar’s online presence, effectively communicating its brand identity, values, and commitment to sustainable growth.
Today, when stakeholders and farmers visit AgStar’s website, they see not just a company but a dedicated partner on their journey from hope to harvest.
Where is AgStar in 2024?
AgStar is now exclusively dedicated to establishing itself as a significant player in the agriculture industry as a fertiliser company rather than pursuing diversification into multiple areas.
