Sri Lanka is a lower middle income earning and developing country.
Many sectors contribute to the Sri Lankan economy, from Tea, Tourism, the Apparel industry and more.
These industries gain the most foreign exchange to the country.
Is there any way to use the increasing technology and digital marketing to boost these industries? Let us find out.
Digital Marketing and the Tea industry
The tea industry is one of the key players in the Sri Lankan economy.
The tea industry single-handedly contributes to more than 1 million employment opportunities and approximately 15% of the total foreign income.
Ceylon tea is world-famous for its authentic taste and herbal properties.
Digital Marketing is the way forward to promote Ceylon tea globally.
Targeted Social Media Marketing campaigns may spread awareness of Ceylon tea.
Social Media and Online Advertising are the best pathways to approach new customers around the globe.
Digital Marketing and Tourism industry
The third-largest foreign exchange earning sector of Sri Lanka is Tourism.
With the unexpected COVID-19 pandemic, the Sri Lankan tourism industry is stagnant since 2020.
It is not a secret that Government invests a lot to up bring tourism sector in Sri Lanka, again.
Digital Marketing strategies such as Influencer Marketing and Content Marketing are the best tools to promote the Sri Lankan tourism industry.
Launching promotional campaigns with renowned influencers and creating relevant content to advertise the most attractive tourism destinations of Sri Lanka is the way to get discovered by prospects.
Digital Marketing and Apparel industry
Apparel export is one of the main contributors to the Sri Lankan economy.
For example, in 2019, Sri Lankan apparel exports earned around 5.3 USD billion.
It’s high time that Sri Lanka moves from simply manufacturing and exporting apparel to creating entire supply chains for the fashion industry.
Digital Marketing Strategies such as Mobile marketing, In-store tech and Social Media Influencer campaigns are best to boost the apparel sector of Sri Lanka.
Industries can grow with Digital Marketing. Especially during the pandemic and even in the post-pandemic.
Traditional marketing will have limitations.
Hence, it is better to move forward with Digital Marketing.
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