How to use Marketing Chaos to Drive Growth
In physics, entropy quantifies the amount of disorder or randomness in a system. Traditionally confined to thermodynamics, this principle finds a fascinating parallel in digital marketing. As marketers, we often navigate a chaotic landscape filled with vast amounts of data, ever-changing consumer behaviors, and rapidly shifting trends. Let’s explore a unique perspective connecting entropy and […]
Can You Spot the Fake? How to Know When Someone Online Is Real
Welcome to the wild world of the internet, where the lines between reality and fiction often blur. Whether scrolling through social media or engaging in online discussions, encountering fake personas is inevitable. Discerning between real and fake online personas has become increasingly challenging today. Deep fakes are getting so good that the user’s voice and […]
Why do you need an Online Payroll System?
Let’s be honest. Paychecks are crucial. Sure, we follow our passions, but let’s not ignore that rent, bills, and groceries also matter. The payroll department is your business’s unsung hero, ensuring employees are paid correctly and on time. In today’s fast-paced business environment, payroll is more than just crunching numbers. It’s a complex task involving […]
How to Use AI-Assisted Applicant Screening for Your Business
Would it be easy for someone to pick the right candidate according to your preference without any biases and shortlist for you? AI-assisted applicant screening offers a powerful solution, streamlining the process and helping you identify top talent faster. Here’s how you can leverage this technology to improve your business process in hiring people. Understanding […]
Google Ads Transparency for a Safe and Open Internet
Advertising is an essential tool for any business that wants to make itself known and for the service or product it provides to be sold to the community they are in, whether offline or online. It drives the economy, supports free services, and connects businesses with potential customers. At HypeX, we use Google Ads for […]
Creator Commerce And The Decline of Faceless Brands
One trend is becoming increasingly evident in the ever-evolving digital marketing landscape: faceless brands are losing their relevance, and creator-led brands are rising. As consumers seek authenticity and connection, the shift towards creator commerce reshapes how businesses operate and interact with their audience. The Emergence of Creator Commerce Creator commerce is where individual content creators […]
Updated Website Redesign Checklist for Mid-2024
Today, information is power, and attention is crucial for success. Improving Your Website with HypeX web design company is the best way to optimize your website to generate leads organically through the website. Therefore, refreshing your website is essential to keeping your business relevant and engaging effectively with your audience. Our team at HypeX Digital […]
How To Get The Best CRM For You?
All Articles To grow your business, you must understand and interact with your customers throughout the customer life cycle. Customer relationship management, or CRM, makes it much easier to gather and analyze customer data from various touch points in one place and interact with the CRM industry, which has been a growing market with many […]
How should a company position itself on shared values in 2024?
All Articles How do companies stand out in a world overflowing with choices and brands? The answer lies in shared values. Here’s what you need to know on positioning your company based on shared values and why it’s more crucial than ever. Understanding Shared Values Have you ever heard the saying, “Birds of a feather […]
CASE: Google Ads Cost And Service Fee In 2024
All Articles You may have noticed an increase in satellite clinics opening up recently, popping up like mushrooms nationwide. In Sri Lanka, there is a notion that many doctors working for the government don’t make great money, and they could be making it in a private hospital or their practice. In private hospitals and clinics […]
