Is Social Media Marketing worth doing?
No time to read; we’ve got you covered. Listen to the article here. Many corporate decision-makers have questioned the efficacy of social media marketing. A discussion would only occur if one party is satisfied that the other is valuable, much like in any business communication. Social media allows you to build that value for your […]
Use Facebook to Grow Your Business
No time to read, we got you covered. Listen to the article here. For small businesses, Facebook marketing is the most effective marketing technique. Advertisements on Facebook are an excellent method to market your company, products, and services. Use Facebook to grow your company Social Media is the new way of communication and Facebook is […]
Increase Direct Bookings to Your Hotel in 2023 [Updated]
There are many options when it comes to selling your accommodation inventory to guests. From Offline Travel Agents, Online Travel Agents, and Destination Management services to Direct Reservations. Direct bookings are essential for any establishment providing accommodation, meals, and other services for travellers and tourists. Direct Reservations help hoteliers achieve a healthy market mix competing […]
Understand Zero Knowledge Proof
No time to read, we got you covered. Listen to the article here. Zero-Knowledge proof is an interaction between 2 people. The first is called a “Prover” and the second is called a “Verifier”. The Prover convinces a verifier that a statement is correct while providing no information or reason other than that the statement […]
White Hat, Black Hat, and Grey Hat SEO
What’s the Difference Between White Hat, Black Hat, and Gray Hat SEO? SEO can be classified as black hat, white hat, or gray hat SEO. Search Engine Optimization is not a one time thing. It has to be done continuously to ensure that you stay on top of SERPs (Search Engines Results Page). What’s the […]
The 4 Main Types of Digital Marketing
A compilation of all marketing actions carried out in the internet environment to advertise a product or service is known as digital marketing. It comprises many internet marketing areas, including some more traditional ones. Internet marketing is not a separate entity from all other marketing efforts. A successful marketing effort combines the best of both […]
Top 3 Digital Marketing KPI
Your marketing approach is successful only if the time you put into making the plan is adequate with the right Digital Marketing KPI. Knowing whether or not the objectives you set are achieved allows you to evaluate what needs to be done more or less and what needs to be optimized. Digital Marketing KPIs, or key […]
SEO Strategy: Importance of Quality Content in 2022
No time to read, we got you covered. Listen to the article here. Keywords were crucial in the early days of search engine optimization (SEO). Many search engines, including Google, based their results on matching terms and phrases in a user’s search query with actual web pages. If someone searched for “digital marketing company,” Google’s […]
How Facebook Algorithm Affect Your Content Marketing Strategy
Why do some posts go viral whereas some go unnoticed? Facebook’s algorithm clarifies these all. According to Facebook’s new algorithms, it ranks all the available posts according to the likelihood of those posts obtaining positive feedback from the audience. What is an Algorithm? Facebook is the most popular social media platform in the world. It […]
Target top corporate and Senior Business Owners
Digital marketing is an ever-evolving business function globally. Throughout the years it continued to grow widening its scope in terms of new methods, new techniques and new aspects. Let’s uncover how to target top corporate and senior business owners in Sri Lanka in your marketing. Current Situation Every year new digital marketing trends come and […]
