Courses you need to start Digital Marketing in Sri Lanka

The advent of the internet marked an era of communication which was made easy as a click of a button. Google on average handles around 3.8 million searches per minute globally. There is a source for people to look up on things which is getting scaringly fast and better by the day.

No matter which channel people are on, with millions of searches per day there is undeniably a competition for businesses globally to compete for top spot to be seen by as many customers.

So the search engines, social media, blogs and traditional media channels offer businesses to showcase why people should come to them on the digital landscape.

The term digital marketing was initially used in 1990s especially in India. However, in 2008 with the popular search engines been used by many it blew up to be field for employment. 

This is where the best make it big and the other keep trying. Here we will look at 5 courses you can take to start the long and boring journey of mastering the subject of Digital Marketing in Sri Lanka.

Brand Communication

Any industry you work in knowing and understanding a bit of what a brand is and how to communicate effectively is a vital key to success. 

First, you need to start here so everything else will be built on this as this is the foundation. Feel free to try out an online learning tool like skillshare or a top communications course in Sri Lanka.

Search Engine Optimization (SEO)

There are millions of people selling or sharing their experiences on the internet every second. If you have a local business, success means your locality knowing about your brand and build a loyalty online in terms of the place for information. 

This is where Search Engines come in to play. The content you create sharing the knowledge and keeping the people up to date on local events creates a connection with potential customers around you. Unfortunately, this is where many business fail. 

Hence, understanding how search engine optimization is critical for your organic listing of the business in key to drive growth.

Pay Per Click (PPC)

We search numerous things on Google, Bing, Yandex, Yahoo and on private search engines like DuckDuckGo for information on particular subject of interest.

The prevailing competition with more and more businesses going online to build awareness for their brands, sell products online, to keep their audience captive to their latest news the slots search engines can give to results are limited.

Hence, comes the paid option to push your brand first to customers which is also known as Paid Search Marketing. Learning this is essential to be an online marketer.

Social Media Marketing

Social networks are a place where people share their experience, check up on their loved ones, find new friends and stay connected with each other. So understanding how to market your brand or a clients business on these platforms are crucial to the success of your efforts. Therefore, take a Social Media Marketing course to land your first job or to manage a clients page.

This is the perfect tool to reach out to people and create brand loyalty while doing so. Once you have a decent audience that are following your brand you can turn them into people who exhibits strong interest or admiration for your products and endorse them leading to more sales. 

You can learn more of this on YouTube or on Skillshare. This is not something that is easy to do. If you don’t get it right the first time around, you will struggle. 

So it’s better to learn and have an expert social media marketing agency carry the weight for you.

Email Marketing

Many might think with the messaging platforms dominating how we communicate the emails we send are becoming more of an obsolete technology. So taking a a Email Marketing course will come in handy.

Not quite so with many brands adopting Email marketing to offer secret deals to the best of their customers growing and nurturing their loyalty base, this is yet an widely used medium of communication.

Keeping date protection and privacy in mind, you can get people to opt-in to receive emails from you thus with the opportunity to drop information on your latest products to their inbox.

You can also look at SMS Marketing or Geo Fencing once you have a profound understanding of how these areas are intertwined to make the best results for your business.

There is no one right way to do digital marketing but there are people that think out of the box and innovate to make your brand stand out from the clutter.

Also take a look at our article on how to choose the best digital marketing agency in Sri Lanka that fits you.