The Sri Lankan business sector has faced many ups and downs recently.
Continued political instability, a 30-year-long civil war, natural disasters such as the 2004 tsunami, and the recent COVID-19 pandemic are some of the critical factors that affect businesses overall.
Finding new means of doing business in Sri Lanka and upgrading game plans is inevitable to cope with changing challenges.
Now is the digital age, and this is the time for a digital transformation for Sri Lankan businesses.
Sri Lankan entrepreneurs must embrace digital innovations and adapt their businesses accordingly, as that is the most promising way of winning the game amidst the number of barriers deployed by COVID-19, such as social distances and import restrictions.
Below are a few ways of adopting digital innovations to uplift Sri Lankan businesses
Embedding a digital strategy
Customers are keen to contact the brands they love through different channels.
92% of the customers love interacting with live chat services when dealing with a business in Sri Lanka.
78% of clients use mobile devices to purchase products and services. Hence, to optimize customer engagement and satisfaction, even Sri Lankan entrepreneurs must integrate a digital strategy into their overall business strategy.
As a premier digital marketing agency in Sri Lanka, HYPEX is always there to help you build and implement your digital strategy in your business in Sri Lanka. Click here to talk to us soon.
Automation
Automation is a phenomenal step in any business’s digital transformation.
When time-intensive or routine work is automated, the company’s human resources can be employed in more critical and creative tasks.
Automation can raise the global economy’s productivity by 1.4% annually, and the same applies to Sri Lanka.
Automation gives businesses less labour incentive and enhances the accuracy level of the automated process compared to doing it manually.
Invest in web application security
Cybersecurity is a well-concerned topic these days. Especially in the business world, the majority of customers prefer to deal with high-security enabled companies.
Weak web applications cause data breaches, often losing many customers at once. Further, 83% of web traffic is caused by API traffic.
So, it is a compulsory action to make sure businesses are well secured online.
Reusable applications
Many businesses use applications, and if applications can be created so that companies can reuse them as reusable integration assets over time rather than creating new structures from scratch, it will be a time and cost-saving way for companies.
Hence, businesses should pay attention to developing digital assets that are easily integrated for different occasions and purposes.
Digital innovation is expensive, but it is indeed an investment for the business in the long run.
Without making a system change to adopt more digital features in business operations, it is hard to even think of competing in the market in the future or nowadays.
Have you thought about embracing digital innovations for business growth in Sri Lanka?
