Digital marketing agency in Sri Lanka for small businesses

For a small business, visibility is the primary hurdle they need to overcome because the more people see them, the higher the chance the community will remember them when their services are needed.

Hence, small businesses must invest at least 15% of their budget in marketing and advertising.

Many business owners make the mistake of thinking sales and marketing are the same thing.

However, sales focus on you can directly interact with potential customers already aware of your product or services to close deals and generate revenue.

In contrast, marketing strategically creates awareness, generates leads, and builds customer relationships through broader strategies.

It positions the product or service as valuable to the customer before the sales interaction occurs; in essence, marketing ‘sets the table’ for sales to close the deal. 

So, there are digital marketing agencies that focus on marketing and digital marketing agencies that are results-driven and will use their experience and strategies to tactfully bring in more potential leads.

So, when you look for a results-driven digital marketing agency, always check for agencies that rank well on Google because they know how to effectively get their brand in front of people.

This doesn’t mean that the digital marketing agencies in Sri Lanka specifically rank in the top two or three ads on the search results page.

When we speak to potential new clients and ask what didn’t work out with their previous digital marketing agency, the majority of the time, the response is that they couldn’t increase their business.

This is not totally the digital marketing agency’s fault. However, the agency should have ensured that the client and they were on the same page and brought the expectations closer to reality with their initial qualification stage.

When business executives look for agencies, they ask how they can quantify their work and correlate that to increasing sales.

Unfortunately, not many agency representatives can clearly explain this to the people they communicate with and end up agreeing to bring more sales.

I have personally seen top-tier digital marketing agencies unceremoniously kicked out of top-tier corporate offices simply because of this.

This particular digital marketing agency in Sri Lanka agreed to increase sales and, after 6 months, couldn’t show the work they do provide clear communication to the top management through the marketing director in the business.

The finance department presented the case with the money going through and the business they were getting and showed no significant improvement over time.

The case went through the higher management, and the agency was kicked out, and their competitors got the account.

Before I started HypeX Digital with my co-founder, I could see both sides of the picture. We ensured that we saw things online without having to spend much on ads.

It took us a while, but since we had already started with our client base through word-of-mouth, we weren’t making any losses. We deliberately didn’t grow the heads in the agency and utilised AI SaaS to automate multiple departments.

Even 3 years later, we are looking at further automating the first contact line with potential customers.

The point here is that as a digital marketing agency, you need to show the difference between marketing and sales to the customer; if they have the budget to make a significant stride ahead, you can work with the client on the same page. Every company needs to grow its bottom line. Therefore, we focus on sales when we start working with new clients, whether they start with social media marketing or PPC advertising.

This was exactly what the e-marketing agency in Sri Lanka did when they took over the account from the other digital marketing agency in Sri Lanka. They pitched to run PPC ads and Social Media Ads, which was easier to quantify at the end of the month.

When choosing a marketing partner for your small business, look for one that generates online sales. Consider a data-driven digital marketing agency like HypeX Digital that focuses on generating more sales.

If your budget allows, you can also work with any digital marketing company in Sri Lanka to increase brand awareness and run separate sales campaigns. Before committing, assess their track record, as creating an ad doesn’t guarantee customer engagement.

Here is some information about which social media channels to utilize at the start.

We believe that a well-designed website and effective SEO are crucial for small businesses, as running ads can be expensive at the start. Partnering with a reputable web design and development agency in Sri Lanka can help you build your website and improve your SEO. Look for a company that excels in digital marketing and ranks well for relevant search terms, as this increases the chances of achieving similar success for your business.

Digital marketing is becoming increasingly crucial for businesses of all sizes, but where do companies start? 

Always get the low-hanging fruits, as I would say, and ensure your website is solid and SEO is improving while you run ad campaigns to get more traffic, and eventually, they will trickle down to leads.

Now that you have a basic idea of where to begin and how to approach working with a new agency for your business consider HypeX Digital Marketing Agency.

We are committed to helping our clients succeed, and we have worked with clients from Sri Lanka in California, Singapore, and Manila.

Our team of experienced professionals understands the nuances of the Sri Lankan market and works hard to create customized strategies that suit each client’s needs. 

We also provide services, including website design and development, social media marketing, digital consultation, and SEO. 

One key feature that sets HypeX Digital Marketing Agency apart from other agencies is its commitment to proving that we are the best at what we do.