When the internet took over the world, everyone was excited about emails. Receiving an email was a joy at first because it was new.
But nowadays, email is a common feature that almost everyone uses daily, and we are no longer excited about sending or receiving email.
Decreasing the wow effect of emails leads businesses to question the importance of Email marketing in this age.
But even though it seems boring and less effective, Email marketing is way ahead of many of the other Digital channels we use for marketing purposes.
Here are some of the reasons why Email marketing is still essential in 2021
Connect with your target audience
Unlike other marketing tools, Emails can be sent to your target audience.
You may segment your target audience and send personalized emails to them to create more connections.
Personalized emails have been proven to increase your conversion rate.
Enhance brand recognition with Email marketing
You cannot expect customers to purchase your product or services immediately after hearing about your brand.
When Customers seek products and services, they tend to go for the brands they have in mind first.
Email can be a powerful tool for establishing your brand presence in potential customers’ minds.
When the correct email is sent, it positively impacts customers’ minds, and they tend to look up to your brand when they search for products and services next time.
The opportunity to monitor productivity
An email comes with unique metrics by which you can measure the productivity of the email campaign you just did.
For example, open rate, bounce rate, and click-through rate are valuable metrics for monitoring the effectiveness of your Emails.
That way, you can understand your target audience’s behaviour and interest.
The knowledge of customer behaviours and interests can be used to improve your product and service and enhance overall quality.
Saving cost with Email marketing
Email marketing is a low-cost marketing tool.
The most exciting thing about email marketing is that it tends to bring in a higher return when compared to the low cost incurred.
For example, It is estimated that Email marketing brings USD 40 for every USD 1 spent on the campaign.
Now you know why Email marketing is still a matter even in 2021.
Feel free to speak to one of our Email marketing specialists at HYPEX DIGITAL to boost your business now.
