Pay-Per-Click Ads

Put Your Business in the Spotlight

Let’s be real; simply having a website isn’t enough.

To stand out, you need to ensure that your brand appears at the top of search results quickly so potential customers can easily find your services when they are searching.

That’s where Pay-Per-Click (PPC) advertising comes in.

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Why You Really Need PPC Ads?

Before investing in Pay-Per-Click (PPC) advertising through search engines and social media networks, it’s crucial to understand the full scope of the benefits you’ll gain, the types of conversions to expect, and the conversion windows specific to your industry.

Our Experience with Google Ads

This is a screenshot of our Google Ad Campaign spending on one client to date (last checked on 26 June 2024).

Google Ad campaigns have garnered substantial reach and results for our clients worldwide. We will stop ads, adjust, and start again if the market is volatile.

The data suggests that the ad campaign performed well. The click volume and cost per click have been reasonable, indicating the effectiveness of our strategy.

Here's the reality!

Running PPC ads will not instantly lead to explosive business growth.

Understanding the typical conversion windows for your industry is essential for setting realistic expectations and optimizing your PPC campaigns.

Building brand awareness and converting leads into customers is a marathon, not a sprint.

Leads will trickle in, not flood as you start

PPC attracts interested people searching for your offer, but converting them into customers takes time.

The frontline sales or communication teams must also be trained to convert the leads they get.

Have a target but sales growth is gradual

Whether you choose Google Ads or Facebook Ads, these platforms excel at keeping your brand visible to potential customers interested in what you offer.

Think of it as nurturing relationships, not forcing sales.

Brand awareness & building trust takes time

Consistent PPC efforts through Google Ads, Meta, Apple Ads, Bing Ads, and TikTok Ads are crucial for maintaining your brand presence, leading customers to explore products, become loyal, and recommend your brand.

Some sales are quick

E-commerce and retail often generate quick sales, such as for clothes or online shopping, especially with seasonal deals and discounts.

Most sales are much slower. Imagine building a house, buying a car, or having surgery in a new hospital.

PPC keeps your brand visible while they decide.

Some sales take time

Travel, electronics, and similar industries see conversions in weeks or months, not right away.

People research before buying, so PPC keeps your brand in mind while they study and then decide to purchase later.

So, consistency is essential to success here.

It just take way longer

Conversion windows can be longer for sectors such as real estate, healthcare, and B2B services.

Potential clients may take weeks or months to convert, requiring sustained PPC efforts to keep your brand top-of-mind throughout their decision-making journey.

Ready to Start Your PPC Journey?

Social Media & Google advertising is an effective way to nurture leads and transform visitors into loyal customers.

This is because social media and search engine ads, unlike any other advertising platform, allow you to engage and interact with consumers.

You can’t do this with traditional media like TV and print advertising.

Understanding the benefits, expected conversions, and conversion windows specific to your industry is crucial for a successful PPC campaign.

This knowledge allows you to tailor your ads, maximize your budget, and achieve your business goals effectively.

Now that you have a brief idea of the importance of online advertising, what is equally important is to go ahead and click on the below button to start your Online Advertising plan with us.

You can schedule an online meeting with our team at a time convenient for you. Please click the below button to reserve your time.