It appears that the suspicions many have held for a while are turning out to be true – negative SEO can indeed impact your rankings through the use of detrimental links.
It can sometimes be done by competitors if your website ranks above theirs.
At HypeX Digital Marketing Agency in Sri Lanka, we understand the growing concern surrounding this issue, and we aim to address it head-on.
Unfortunately, reversing the damage caused by negative SEO is proving to be an arduous task.
The worms are out of the can, and putting them back in won’t be easy.
Let’s rewind a bit and delve into the background of this matter.
Throughout the years, Google consistently maintained that the actions of others, specifically involving bad links, couldn’t harm your site’s rankings.
However, many of us in the industry knew otherwise, although it was a topic mostly discussed in hushed tones.
It remained unspoken and undocumented, perhaps to preserve a sense of discretion and valor.
However, things have been changing.
Google’s guidelines have undergone significant transformations and keeping your knowledge up-to-date is crucial to do well in the digital marketing landscape and any other business vertical.
Google works hard to prevent other webmasters from being able to harm your ranking or have your site removed from their index.
To be completely transparent, we ranked number 1 and in no time a few spam links were aimed at our website.
Also, you need to stay very cautious in making significant changes to your website because this too can affect your ranking.
If you’re concerned about another site linking to yours, we suggest contacting the webmaster of the site in question and if doesn’t resolve the issue disavow the link.
That sounds reassuring, right?
However, it seems there’s more to the story.
Let’s examine one of the infamous “unnatural linking” messages from Google.
From Google’s perspective, it seems to imply that you’re considered guilty until proven innocent.
In other words, links beyond your control may actually harm your site, and you need to convince Google that they aren’t your doing.
All of this matters only if your website is connected to Webmaster Tools.
Unfortunately, if you’re an unsuspecting victim who is unaware of this connection and falls victim to a competitor’s negative SEO tactics, you’re in for a rude awakening.
It’s a dire situation where your business’s future hangs by a thread.
The recent developments in Search engine optimization are disconcerting.
While we appreciate Google’s desire to combat manipulation, this situation has the potential to breed more spam, not less.
The numerous changes, excluding those related to Panda, Panda, Penguin, Hummingbird, Pigeon, RankBrain, Mobile, Fred, Medic, BERT, Core Updates, and Page Experience Update and the influx of unnatural link messages have left everyone on edge.
While it seems unlikely that strong domains can be severely damaged, it would be more beneficial to examine extensive data on strong link profiles and multiple case studies.
Today, with disavow links feature it is more of an annoyance.
However, regardless of whether this phenomenon is genuine or not, there must be some workaround.
If the surge of concerns originated from the messages in Webmaster Tools, it would be wise for Google to revisit that aspect as part of the solution.
Imagine having the ability to completely dismiss spam and phising website, which appears to be scraping content or holds no relevance to your site.
The disavow option would allow you to inform Google to disregard any links from that domain.
Additionally, it could provide the option to block specific pages rather than the entire domain, enabling you to deal with malicious links, identify scrapers for attribution purposes, and even recognize paid links if necessary.
What about previous SEO work?
We’ve all encountered clients who received questionable SEO services in the past, leaving us horrified when we examine their link profiles.
It would be ideal to say, “We don’t endorse these links; feel free to disregard them.”
Moreover, what about those unfortunate individuals who purchase a domain without realizing the importance of checking backlinks?
It would be helpful if they could receive some form of communication regarding this issue, don’t you agree?
Ultimately, we need to protect the unsuspecting victims.
I’ve previously written about the relationship between SEOs and Google, emphasizing that those who knowingly venture into the gray areas do so at their own risk.
I don’t engage in questionable tactics. SEO strategies exist on a spectrum, and if you get burned while knowingly crossing boundaries, that’s on you.
My concern lies with those who lack awareness and the potential repercussions they may face.
I’ve witnessed numerous talented individuals being trampled upon without apparent justification.
Sometimes, they were deliberately sabotaged by competitors.
In my view, a simpler system would benefit webmasters and Google alike.
If you have any ideas on how to tackle this issue by working collaboratively with Google, please share them in the comments section.
Engaging in a positive discussion is more likely to encourage Google to work with us rather than resorting to complaining about perceived malevolence.