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Effective Digital Marketing Strategies for Sri Lanka in 2022

Even though Digital Marketing has become one of the compulsory elements to embed into your overall business strategy, every Digital Marketing Strategy should be according to your audience.

What are the best digital marketing strategies you could use in Sri Lanka for better results? We will have a look at it through this article.

Social Media Marketing 

Selecting your digital marketing strategy according to audience is crucial

With more and more people on the internet, roughly 50.8% by January 2021, there were around 7.9 million Social Media users in Sri Lanka.

Many people spend hours roaming on different social media platforms.

This situation opens great potential for social media marketing for businesses.

You can reach your target audience and create customer engagement using different social media platforms such as Facebook, Instagram, LinkedIn, Twitter and many more.

Social media is an effective place to introduce your business to your target prospects, create a relationship with them and deepen the relationship created through relevant content.

Email Marketing

As mentioned above, Sri Lanka has quite a high internet penetration today.

As of January 2021, Out of the total population of 21.46 million, 10.9 million people use the internet.

The conclusion is, over 50% of Sri Lanka are using the internet.

Email and Online Advertising go hand in hand, and this makes Email Marketing worth trying to enhance your business.

Get your Email Marketing campaign ready, carefully plan it and execute it at the right time.

Email Marketing is one of the cost-efficient yet highly successful Digital Marketing tools you should try out in Sri Lanka.

Mobile Marketing

By January 2021, despite the population size of 21.46 million, there were 30.41 million mobile connections in Sri Lanka.

We know that many people have more than one mobile at the moment.

If that is the case, you should try mobile marketing to reach your audience.

When carefully created, mobile marketing can project personalized and time and location sensitive information for your target customers or existing customers.

Influencer Marketing 

When the age structure of the Sri Lankan population is considered, around 65% of the population falls under the 15-64 age category, including millennials and Gen Z are highly active in Social Media and impacted by Social media influencers.

Researchers found that 1 out of every 2 women’s, purchasing decisions is influenced by Social Media influencers.

The rising popularity of internet celebrities can help you to promote your business.

It’s vital to find an influencer who shares the same value as your business to make the collaboration a win-win situation and offer the most authentic and natural result by combining.

Search Engine Optimization (SEO)

Since more than half of Sri Lanka uses the internet, Utilizing Search Engines to browse products and services is not strange and unfamiliar for us.

Here comes the importance of using Search engine optimization strategies.

To make your brand more relevant, appear frequently increasing top of the mind recall when a user searches for a product or service similar to your brand.

The game of keywords and creating relevant content are important when SEO is considered and this Zero cost strategy is too important to ignore as a business promoting in Sri Lanka.


So let us know, the Digital marketing strategies you are adopting for your business?

If you are still in a doubt, feel free to contact us as we are here to help you at all times.

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