Effective Digital Marketing Strategies for Sri Lanka in 2022

Even though Digital Marketing has become one of the compulsory elements to embed into your overall business strategy, every Digital Marketing Strategy should be according to your audience.

What are the best digital marketing strategies you could use in Sri Lanka to achieve better results? This article will examine them.

Social Media Marketing 


Selecting your digital marketing strategy according to audience is crucial

With more and more people on the internet, roughly 50.8% by January 2021, there were around 7.9 million Social Media users in Sri Lanka.

Many people spend hours roaming on different social media platforms.

This situation opens excellent potential for businesses to use social media marketing.

You can reach your target audience and create customer engagement using social media platforms like Facebook, Instagram, LinkedIn, Twitter, and many more.

Social media is an effective place to introduce your business to your target prospects, create a relationship with them, and deepen the relationship created through relevant content.

Email Marketing

As mentioned above, Sri Lanka has quite a high internet penetration today.

As of January 2021, 10.9 million people use the Internet out of a total population of 21.46 million.

The conclusion is that over 50% of Sri Lankans use the internet.

Email and Online Advertising go hand in hand, and this makes Email Marketing worth trying to enhance your business.

Get your Email Marketing campaign ready, carefully plan it, and execute it at the right time.

Email marketing is one of the most cost-efficient yet highly successful digital marketing tools you should try out in Sri Lanka.

Mobile Marketing

By January 2021, despite the population size of 21.46 million, there were 30.41 million mobile connections in Sri Lanka.

We know that many people have more than one mobile at the moment.

If that is the case, you should try mobile marketing to reach your audience.

When carefully created, mobile marketing can project personalized, time—and location-sensitive information for your target customers or existing customers.

Influencer Marketing 

When considering the age structure of the Sri Lankan population, around 65% of the population falls under the 15-64 age category, including millennials and Gen Z, who are highly active in social media and impacted by social media influencers.

Researchers found that Social Media influencers influence 1 out of every two women’s purchasing decisions.

The rising popularity of internet celebrities can help you to promote your business.

Finding an influencer who shares the same values as your business is vital to make the collaboration a win-win situation and offer the most authentic and natural result by combining.

Search Engine Optimization (SEO)

Since more than half of Sri Lanka uses the internet, using search engines to browse products and services is not strange or unfamiliar to us.

Here comes the importance of using Search engine optimization strategies.

To make your brand more relevant, appear frequently, increasing top-of-the-mind recall when a user searches for a product or service similar to your brand.

The game of keywords and creating relevant content are essential when SEO is considered, and this zero-cost strategy is too important to ignore as a business promotion in Sri Lanka.

So let us know, the Digital marketing strategies you are adopting for your business?

If you are still unsure, feel free to contact us. We are here to help you at all times.

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