Digital marketing is one of the most cost-effective and convenient ways to grow your business.
Once you get your brand website which acts as the virtual store-front, you can promote, inform and sell your products on it. All you need is an eCommerce facility with a payment gateway.
Take it as a cashier that’s online anytime. You can completely automate the entire buying process, where customers can choose their product online and pay for it online with their payment method.
All you got to do is upon payment confirmation to shipping the product the customers buy.
To let people know you exist as a business and to get them to buy from you, you start digital marketing.
Companies like Google and Facebook are the new way people communicate.
They try to level the turf for every advertiser or business. This is the best way startups and small businesses can compete with their mid to large competitor businesses.
Budget-friendly marketing method: Compared to other methods of promoting your brand, digital marketing is one of the most cost-effective mediums to promote your business.
When you have quality content that people find informative or worth sharing, your brand gets shared along with the content gaining more reach without investing much into boosting ads.
Audience interactions can be studied at a granular level: Unlike traditional print advertising, you can track and collect data on audience behaviour and how they interact with your marketing content.
The content can be revised anytime: The information provided with digital marketing is used to optimise or change the material from time to time to further increase the chances of getting the best out of the campaign.
The most important question business owners want an answer to is the cost of social media marketing, website development price, and email marketing price.
Let’s examine the numerous digital marketing services provided by digital marketing agencies and their associated prices.
A website is vital for every business and many start digital marketing by building their business website. However, you can start marketing with Social Media only.
Here will look at the key areas to get started with digital marketing, from the brand website, social media and Email Marketing.
There are other methods such as SMS Marketing, Geo-fencing, cold calls, YouTube and content syndication.
Depending on the features a website needs, website development prices in Sri Lanka might range from LKR 650,000 to 1,500,000 or U$D 1,800 to U$D 5,000 for foreign clients.
What is equally important as getting one of the best websites in Sri Lanka is Search Engine Optimization.
The technique of improving a website’s content for search engine results pages is known as search engine optimization.
SEO aims to ensure that a website has a strong online presence and that it ranks high enough for visitors to locate it when they search a search engine like Google, Yandex, Bing or even Yahoo.
The monthly recurring price to do SEO can range from LKR 50,000 to 150,000 or U$D 140 to U$D 450 depending on the level of content creation and published mediums.
A bidding mechanism is used to buy and sell Pay-Per-Click (PPC) advertising, which is a type of online advertising. The advertiser is charged for every click on the advertisement, which may be a text or an image ad.
Because advertising platform such as Google only receives payment when a user clicks on the advertising, PPC advertisements are also known as cost-per-click (CPC) ads.
PPC advertising has several advantages, including:
Low cost, targeted advertisements based on demographics and keywords, setting daily budgets, ability to target particular days of the week or hours of the day are a few to mention.
Depending on the quantity of content and the expected level of interaction from the followers, the monthly cost of social media marketing can range from LKR 150,000 to LKR 350,000 or U$D 450 to U$D 1,000 for foreign clients.
Email Marketing is done in two ways, some agencies have massive contact databases that send random emails from their advertisers.
Method 1: Often these emails are sent to people who are unaware of the business to create awareness. The cost of sending an image-based email range from LKR 12,000 to LKR 25,000 or U$D 35 to U$D 70
Method 2: Send periodic messages via a well-designed Image and Text based template to customers that already know about you.
This type of message is often more informational than promotional but it’s totally up to the advertisers and the business has total control over the creation and circulation.
The agency will create the email template and manage the business. The cost of doing this will range from LKR 30,000 to LKR 50,000 or U$D 85 to U$D 140 for foreign clients.
Why Method 2 is the best Email Marketing strategy?
When you send image only email as in Method 1 there is a chance people will not see the email at glance without allowing to see the email. For security reasons, many email programs block these kinds of emails as spam.
Method 2 is the most recommended way due to its design and the message goes to people who have already shown interest in your business.
Now that you have a clear idea as to what method you need to start with and how to go about it according to your budget, now you can start your conversation with the best digital marketing company that fits you.
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