Sri Lanka is a tiny island with plenty of opportunities for small businesses.
Even the current business giants also started as small entrepreneurs some time ago.
If you own a small business, you would know the struggle you are going through daily.
Except for attending daily operations, you have to work on promoting your business as much as possible to reach out to customers and attract them to your business.
With the increasing cost of business operations, in addition to that, you have to spend on advertising as well.
If you are following traditional marketing approaches such as Posters, Broadcasting methods like TV or Radio, Newspapers and Magazines, your cost will be skyrocketed and the return would be considerably low.
With the trend that people abandoning traditional media and becoming closer to Digital media, it gives you the message of adopting a digital marketing strategy to promote your small business to achieve the optimum results for your marketing investment.
Digital Marketing strategy for boost your small business in Sri Lanka
As the World Bank suggests, If your company has less than 49 employees, it is a small business.
So go through the following methods and create your digital marketing strategy to uplift the business today.
SEO (Search Engine Optimization)
Search Engine Optimization aka SEO is making your brand constantly visible in terms of keywords that are used with your business.
The most admirable thing about SEO is it is not even paid. It does not need any monetary investment, but it requires your time and dedication.
First, identify the keywords related to your business; Think of it as a Customer. Then build the content including those selected keywords.
Content Marketing
Content is King. Great content is a must-have for a great SEO strategy. But having the right keywords in the content is not enough at all.
You have to make attractive, relevant and useful content to offer value through it.
Customers should be able to enjoy your content or they should be able to gain some sort of knowledge out of it. In that way, you can build trust from your customers.
Since you are a small business with a small marketing budget, start your content game through a blog.
Write how-to articles, guides, ebooks and many more that would help your audience.
Don’t forget to be consistent with content creation.
Email Marketing
You will even question, Is emails are relevant in this age? So we suggest you read our article on Is Email Marketing still relevant in 2021? via https://bit.ly/3r3CjJb for more details.
Email marketing is a great cost-effective and productive way of getting in touch with your audience and converting them to paying customers.
You have to plan your email marketing campaign properly.
You can even personalize each email to cater for different customers.
A correctly executed email marketing campaign will gain you a high ROI.
Social Media Marketing
Social Media is a powerful tool to use in your business. It is more of a sought after thing to integrate your business into social media.
Again it takes a bit of planning.
There are a variety of social media platforms.
As a small business, you only have a small budget to spend on.
So it is up to you to decide what are social media platforms you are willing to go for in terms of your business.
For example, if your business needs to constantly display attractive visuals, videos etc. it is better to select Instagram.
Social media marketing is not selling online but developing a relationship with your customers.
So now you know how to create your digital marketing strategy incorporating the above methods.
We are at HypeX, specializing in creating digital marketing strategies for small businesses like yours.
You can contact us and we can discuss how to build your digital strategy.
