Organizations can no longer afford tonot have a well-defined strategy given the constantly changing world of digital marketing.
Without a clear plan, businesses face the danger of falling behind the competition and failing to fully capitalize on the opportunities provided by digital marketing.
Our advice will help you lay a solid basis for your digital marketing plan and make the most of your marketing team so that you don’t fall into the 49% of underprepared people.
Unlock the potential of your business with a digital marketing strategy!
A plan of action is the key to achieving your goals and objectives through the power of online marketing.
Ask yourself: what are our aims, who do we want to reach, and what metrics will we measure?
All while keeping your timeline in mind. With the right strategy in place, you can harness the power of digital platforms, media, data, and tech to reach your target audience and maximize your success.
Unlock the potential of your business with a digital marketing strategy!
A plan of action is the key to achieving your goals and objectives through the power of online marketing.
Ask yourself: what are our aims, who do we want to reach, and what metrics will we measure?
All while keeping your timeline in mind. With the right strategy in place, you can harness the power of digital platforms, media, data, and tech to reach your target audience and maximize your success.
What do you know about the digital marketing trifecta?
It’s the three-part construction of your digital marketing campaign.
It is made up of earned, owned, and paid media.
Earned media involves mentions, shares, and reviews, whereas owned media consists of websites, mobile sites, and social media channels.
The last part paid media, comprises PPC ads, display ads, retargeting ads, paid influencers, paid content promotion, and social media ads.
Learn all you need to know to build a digital marketing strategy by understanding the key components that make up the trifecta.
It’s time to explore the depths of digital marketing!
From SEO & SEM to content creation, social media, influencer marketing, email campaigns, online advertising, website marketing, analytics and even mobile experience – the digital marketing mix is vast.
If you’re looking to optimize your search engine rankings, check out SEMrush for a powerful toolkit.
Content creation is key in the digital space, so be sure to produce compelling videos, blog posts, e-books and more.
Social media is a must for any modern business – with over 1 million new users joining each day, you can’t afford to miss out.
Influencer marketing is an effective way to gain brand awareness and conversions, while email marketing is a great low-cost alternative to traditional mail.
Need to get more people to come into your business? Online ads are the way to go.
Don’t forget – your website is your virtual store-front, so make sure it looks good!
Finally, make sure to utilize analytics to get valuable data and insights.
Plus, don’t forget to make sure your mobile experience is flawless too!
STEP 1
Before you take any action, you should exhaustively research and analyze your company, industry and competitors.
Doing a Strength, Weaknesses, Opportunities and Threats (SWOT) analysis is a great way to gain an accurate understanding of your competitive position.
Through SWOT you can identify internal strengths, internal weaknesses, external opportunities, and external threats.
This will allow you to create a marketing strategy to improve or eliminate weaknesses and capitalize on existing strengths.
In addition, it is beneficial to study your competitors by using tools such as Moat to observe their ads, so you can differentiate your brand and have the edge in the market.
STEP 2
Formulating any digital marketing plan starts with recognizing your ambitions, target audience, and positioning.
What do you want to achieve with this digital marketing tactic?
And how does this link to the firm’s overall objectives?
You must have a concrete idea of how your digital marketing plan fits into the bigger scheme of things.
When you have your goals outlined, you ought to decide who your target audience is and what your positioning and how you will persuade your audience to take action will be.
STEP 3
Bringing your customers to life, buyer personas offer you a detailed look into the people you’re marketing to.
With demographics, firmographics, psychographics, behavioural, and geographics, you can learn the who, what, where, and why of your target audience.
After all, you can’t effectively communicate with them if you don’t really know who they are and what they want!
By creating buyer personas, you can craft messaging that speaks directly to the needs and motivations of your customers.
STEP 4
Want to get a better understanding of your customer’s experience?
Take a journey through their shoes by creating a customer journey map!
By charting out the path from point A to point B, you’ll be able to spot any hiccups in the experience and make adjustments to ensure a smooth journey.
Begin by asking yourself, “Which channels and content are along the path?” so you can prioritize the right channels and content.
Create your customer journey map today and make your digital marketing strategy come to life!
STEP 5
Going through the digital marketing realm together, it‘s now time to select which pieces are suitable for your plan.
It‘s essential to decide which digital marketing channels will be used before beginning.
After ascertaining which channels of the digital mix will assist you in achieving your objectives, you‘ll have to pose yourself two queries: Which will each piece involve and what will be the recurrence of each piece?
For instance, will you be primarily concentrating on email marketing and online ads, or do you want to include every aspect of the digital marketing mix?
If you want to include all, then you have to map out where each piece belongs in your timeline and how all of them interconnect with one another.
STEP 6
Determine your financial commitment before you move forward with your digital marketing strategy.
Establish what needs to be done in-house and which tasks you can outsource to agencies or vendors.
Get hold of price quotes to guarantee you’re on track and can reach your objectives with the allocated budget.
Once you and your team are certain you can do all the activities within the budget, you can create a plan of action.
STEP 7
Start crunching the numbers and analyzing the returns on investment (ROI) to ensure your digital strategy is profitable.
Determine what your total expenditures and returns will be, and then set your KPI targets accordingly.
Best digital marketing metrics and KPIs to consider include: web traffic sources, leads, page views, cost per lead, returning visitors, conversion rate, and click-through rate.
With these KPI targets in place, you can accurately measure and track the success of your digital marketing strategy.
STEP 8
No matter what tactics you employ for digital marketing success, make sure you are adequately prepared for success.
Utilize the right tools and set yourself and your team up for success with a streamlined digital marketing strategy.
Stay organized and on top of your initiatives, and always monitor your progress before, during, and after the life cycle of each campaign.
With the right planning and management, you can be sure that your digital marketing efforts are in tip-top shape.
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